A designer by trade and advertiser by default, Weinstock has traveled a somewhat circuitous route through the communications world. A graduate of Pratt Institute, Weinstock started his career working alongside visionary Tibor Kalman at M&Co, where history was being made with Talking Heads album covers and videos, award-winning M&Co watches, and MoMA paperweights.
From there, he went to the design division of Chiat Day, New York – Bright & Associates. Since then he has held executive creative posts at McCann-Erickson, Crossroads Television, Campbell Mithun, Margeotes, Fertitta & Partners, and Wells BDDP.
Throughout his career, Weinstock has gravitated to the vortex of new media. He has been a creative lead on global relaunches for Intel, Honeywell, Lucent Technologies, and Kmart Bluelight. He has directed commercials for Toyota, Trojan Condoms, Oppenheimer Funds and more. And he has single-handedly written, directed, and produced integrated campaigns for clients such as MTV.
Along the way, he has received awards and creative recognition from the CLIO’s , Shoot Magazine, Adweek, Creativity Magazine, the American Institute of Graphic Arts, Graphic Design USA, Print Magazine, Getty Images, Ad Age, Brand Freak, and the Broadcast Designers Association.
Through it all, Weinstock has developed a seamless strategic and visual approach across online and offline media in the unerring pursuit to bring brands to life.
