In partnering with ValueVision, NBC sought to elevate the home shopping experience with their megabrand panache. For the ShopNBC launch, I created a retro-hip, lounge environment through graphics and sound design. I blended silhouettes of live action models with old-school rotoscope animation for a fresh, un-CGI feeling. The result was an aspirational shopping experience
that felt cool and inviting.
All components of the Shop NBC brand launch were included in this package including show titles, bumpers, openings, end tags, original music and color palette.