At McCann Worldgroup, we created the largest and most interactive online presence for the US Army to date. The 360 campaign launch included interactive sitelets, web testimonials, social media, fitness videos and “The Weekend Tour” which gave potential recruits the chance to get hands-on experience at a 3-day event.
The Weekend Tour program invited potential recruits to join the US Army for a 3-day, informative, hands-on, basic level training course supervised by military personnel.
“Opportunity Calls” presented potential recruits with the dynamic array of different divisions and specialty groups within the Army. Signature patches represented each division.
The US Army “influencers” sitelet was designed to help potential recruits, they’re families and the people who love them get the right information regarding recruitment. It offered video testimonial, real life stories, career path insights, and live question and answers.
We developed the “Opportunity Calls” Expo Truck as a traveling recruitment tool. It was designed to present potential recruits with the career related opportunities that Army training would provide.
We developed unique opportunities for the Army to connect with potential recruits. This ranged from rock concerts featuring Kid Rock, The Army Fitness Challenge, premium Army branded Oakley headphone sun glasses and membership recruitment cards.