As Intel launched it’s new global identity to the world, I worked with MRM Worldwide to create a voice
that would reach techno-savvy consumers who crave the energy and entertainment that Intel brings to
the products they partner with. As Director of Design, I headed up the collaboration between McCann, Futurebrand and Momentum to develop Intel’s global design platform across virtually all media.
When Intel launched it’s Centrino Duo chip platform, we lead the campaign with a online initiative that allowed consumers to explore this powerful mobile technology first-hand.
This site highlights the graphic language of Centrino’s integrated launch campaign while focusing on the powerful mobile technology and entertainment capabilities of the Centrino Duo chip platform.
This site highlights the graphic language of Centrino’s integrated launch campaign while focusing on the powerful mobile technology and entertainment capabilities of the Centrino Duo chip platform.
Our interactive campaign for Intel’s breakthrough home entertainment server, Viiv, gave consumers the unique opportunity to interact online with a new way to enjoy movies, music, photos and games. Then, personally customize Viiv to their own specifications.
Our interactive campaign for Intel’s breakthrough home entertainment server, Viiv, gave consumers the unique opportunity to interact online with a new way to enjoy movies, music, photos and games. Then, personally customize Viiv to their own specifications.
This site not only communicates the attributes of Intel’s home entertainment server and portal. It allows you to experience the Viiv server through interactive tools, demonstration and customized personal use settings.
To showcase the importance of having Intel chips inside your computer, we showcased a wide range of businesses—large and small—that depend on this technology. From a restaurant owner in Taipei to a German supermarket chain, companies across the globe rely on the brains and power of Intel microchips.
To showcase the importance of having Intel chips inside your computer, we showcased a wide range of businesses—large and small—that depend on this technology. From a restaurant owner in Taipei to a German supermarket chain, companies across the globe rely on the brains and power of Intel microchips.
To showcase the importance of having Intel chips inside your computer, we showcased a wide range of businesses—large and small—that depend on this technology. From a restaurant owner in Taipei to a German supermarket chain, companies across the globe rely on the brains and power of Intel microchips.
These images are a small sampling of a virtually limitless photographic lexicon I created for all Intel marketing worldwide—segmented into portraiture, model-usage, technology-focused and editorial details.
The Intel Collateral system was developed with second and third party vendors in mind. This gave both Intel internal divisions and partners a clearly branded template, utilizing the Global Photo Library to communicate for virtually any needs.