Sucks.com did more than provide an online retail portal for the brand. It was a destination that allowed skaters to come together online. There, they could share skate spots, chat, and upload skate photos
and video.
The “All Balls No Brains” Sticker Contest invited Sucks fans to put Sucks logo stickers in unlikely and ridiculous places (billboards, police cars, street signs, etc) around their hood, then snap digital photos of their craftsmanship and upload to sucks.com for monthly judging. Winners got a free Sucks deck and tee.