Selling condoms is no easy task. In fact, Trojan research revealed that the product’s image ranges from bad (people see them as dirty) to worse (guys said they ruin “the act”). So, Trojan decided to put a sarcastic spin on its brand message and create a site dedicated to video content. I directed this humorous campaign created by The Kaplan Thaler Group. The work was the recipient of a Clio in 2009.