The Weekend Tour program invited potential recruits to join the US Army for a 3-day, informative, hands-on, basic level training course supervised by military personnel.
“Opportunity Calls” presented potential recruits with the dynamic array of different divisions and specialty groups within the Army. Signature patches represented each division.
The US Army “influencers” sitelet was designed to help potential recruits, they’re families and the people who love them get the right information regarding recruitment. It offered video testimonial, real life stories, career path insights, and live question and answers.