David Weinstock

Kmart Instore Sketch

david — Wed, 16 Jun 2010 14:55:56 +0000

Kmart Signage

david — Wed, 16 Jun 2010 14:53:49 +0000

A rich categorical color system combined with a dynamic photographic lexicon and usage of symbols where used for all communications – advertising, online and instore.

Kmart Icons

david — Wed, 16 Jun 2010 14:52:42 +0000

Along with the Bluelight iconography, an alphabet of symbols was created to promote seasonal product offerings, differentiate product categories and identify sections throughout the store.

Kmart Blue Signage

david — Wed, 16 Jun 2010 14:51:07 +0000

Bluelight in-store signage and advertising created energy and excitement around the new identity while introducing a modern, new visual language.

Kmart Bluelight Logo

david — Wed, 16 Jun 2010 14:45:53 +0000

“Attention Kmart Shoppers.” More then a brand refresh, Kmart Bluelight desperately needed a brand rebirth. Via extensive consumer research, the Campbell-Mithun Kmart team uncovered what made
Kmart matter to consumers as a long-standing provider of unparalleled values. And we did it by giving mouth-to-mouth to the iconic, infamous (and often parodied) classic Blue Light Special. The brand relaunch included a fresh new graphic nomenclature for the historic brand, advertising, and a complete instore redesign.

Spike TV “Closet”

david — Thu, 29 Apr 2010 18:30:23 +0000

Spike TV “Times Up”

david — Thu, 29 Apr 2010 18:28:50 +0000

Omnaris

david — Thu, 29 Apr 2010 18:22:54 +0000

Lifetime “Wild Card”

david — Thu, 29 Apr 2010 18:19:57 +0000

Oppenheimer

david — Thu, 29 Apr 2010 18:10:02 +0000