Liquidity. Openness. Opportunity. MarketAxess transforms how the global fixed-income marketplace connects and transacts with a platform that makes trading more open, transparent and straightforward for investors and institutions. We modernized their brand to reveal the revolutionary potential of this innovative marketplace. By creating a new logo, tagline, brand guidelines, video content, sales materials, advertising and website, we enabled MarketAxess to spark deeper engagement and build enduring relationships with their multi-faceted audience