As a rapidly growing, creatively driven communications agency, RF|Binder needed a brand refresh. When I joined the agency as Chief Creative Officer, evolving the website and positioning was a top priority. My vision was to reflect the forward-thinking, strategically driven company that we are. The approach needed to infuse the challenger mindset and energy while showcasing our work and thinking. With a nod to our legacy and an eye on the future, we struck a balance that has resulted in a vastly more engaging digital destination.