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David Weinstock  |  Executive Creative Leadership David Weinstock  |  Executive Creative Leadership
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Wines of Germany

Taste the new

Americans are drinking more wine today then ever before. Challenged to capture a much larger audience and ignite millennial interest in German wine, we crafted the campaign “Taste the New.” Consumer research revealed millennial wine drinkers are enticed by discovery. Our campaign captured all that today’s Germany has to offer in art, culture, and food and, most importantly—wine. It invited consumers to explore new flavors, new varietals, and ultimately new experiences.

Other Work

Grounded Summit

MarketAxess

Rockefeller Foundation

Tupperware Brands

Pax World Investments

MTV

Dunkin’

Muscular Dystrophy Association