Every day, a person is born with a life-threatening disease like muscular dystrophy that takes away his or her freedom to walk, talk, run and play. Incredibly, thousands of MDA survivors have found a way to live life to it’s fullest in spite of their condition. Confined by the legacy of the Jerry Lewis Telethon, the Muscular Dystrophy Association needed a serious brand refresh to reach today’s audience, boost disease awareness and spark donations. The “Live Unlimited” campaign celebrates ordinary people with an extraordinary purpose—to fight, inspire, and grow stronger. We created a hub where MDA supporters and the general public can share aspirational moments of living unlimited, both big and small, to drive awareness that in turn leads into convergence.