For many of today’s informed investors, social responsibility is as important as returns. As a pioneer in the purpose-led investing sector, Pax World wanted to show this new generation how their money can make an impact globally. Our campaign positioned Pax World as the go-to partner for ESG investing through rich video content, brand messaging, a new website, stunning design, advertising and social media. A highlight of the campaign is the animated video titled “Invest Like A Feminist,” showcasing the powerful effect that women in leadership positions have on business.