MTV is always on the hunt for the coolest content. “Skate Life” is a 22-spot series that I pitched to MTV, which follows skate legend Josh Zickert and his eclectic friends as they skate, rap, paint, deejay and hit the hot spots in downtown NYC. MTV aired all 22 videos of the “Skate Life” series that I wrote and directed. The series was featured at MTV’s Global Affiliates Conference as an example of content that excelled in expressing the brand’s persona and vision.